Cyber Realities Ltd
Enterprise Hosting Solutions
Search Engine Optimisation
How is your website doing on the search engines? Need a little help?
If you could think of the person who you would most want visiting your website, who would that person be? Traditional advertisers might describe this person in terms of their demographics: 18 to 24 years old? Male or female? Wealthy or not so wealthy? But in the world of search, our focus is very different. Who could be a more perfect target audience than someone who is already looking for your company, your product or service, or just the sort of information you've got on your website?
The trick, of course, is to figure out who those people are, develop an extremely targeted message for them, and put it where they will notice it. Search Engine Optimization (SEO) encompasses a wide variety of tasks that improve a website's presence on search engines. Maybe you've heard a few SEO catchphrases: meta tags, link bait, or PageRank, but you don't know exactly how to tie them all together into a meaningful package.
Why Use Search Engine Optimisation?
The best thing about SEO is that when it's done correctly, it benefits both you and your site visitors! The reason: Good SEO helps searchers get where they want to go. How? By providing a clear path from need to fulfillment. By making sure your message is simple, accurate, up-to-date and most importantly, put in front of the relevant people.
SEO is an amorphous, open-ended task. It includes a wide variety of activities, ranging from editing HTML to reading blogs. It would be overwhelming to try to accomplish every aspect of SEO at once, but jumping in without a game plan is not the most effective strategy either. You're busy, and SEO is not your only job. So for you, the best way to achieve SEO is to let Cyber Realities Ltd optimise your site and you'll see substantial results.
How Long Until I See Results?
The SEO process includes a lot of waiting: waiting for search engines to visit your site, waiting for webmasters and bloggers to link to you, and many times updating your web site with various HTML edits. Nobody likes to wait, however, unfortunately you can't speed up how often the search engines revisit your website. Patience is a virtue, right?
We will take you through a one month preparation period in which you'll bring together all of the components you'll need to begin a successful SEO campaign-one that's just right for your unique situation. Then we will move into your SEO campaign, a customisable routine designed to increase quality traffic and improve your sites presence on the search engines. The target will be to see a noticeable improvement in three months time, but you may start to see improvement in just days.
After three months, your website will have a solid foundation of results-focussed optimisation. Your SEO campaign will be moving along and becoming more and more specific to your needs and strategies. You will have smart analysis in place to determine which strategies are working and which aren't - and you'll drop the duds and focus your efforts in directions that are working for you. Most importantly, after three months of following the campaign, you will be a fullfledged search marketer.
You will be forging your own path. You will have great habits and tools for keeping your campaign buffed and up-to-date, and you will be well on your way.
Who Can Benefit From SEO?
Truth be told, SEO is not hard. It's not rocket science, and it certainly doesn't require a degree in marketing, design, or anything else for that matter. While SEO is not hard, it can be tedious. It requires diligence and organisation. Our campaign will work for just about anyone who is willing to make the commitment. We offer specific advice for:
- Small organizations
- Large organizations
- One-person operations
- Business to business (B2B)
- Business to consumer (B2C)
- Web developers
- Nonprofits
- Bloggers
You certainly don't need to be selling anything to need SEO! All you need is a website that would benefit from an increase in targeted traffic.
Nobody knows your own business like you do. You are, therefore, uniquely prepared for this task. It is a good idea to become familiar with the SEO process before you pay us to take it over.
We don't like jargon, and we've tried to avoid it here (except, of course, when we teach it to you so you can impress others!). You'll learn concepts on a need-to-know basis and never waste your time on dead-end tasks. We don't bog you down with SEO history lessons, but we don't skimp on the important background knowledge either.
What Is Next?
You either have to spend money or you have to spend time. Your web site isn't going to succeed on its own; you have to invest something in it after launch.
You can spend time learning to do it yourself, or...